I keep trying Tully's for my morning coffee. Tully's has free wi-fi and a store on the most direct route out of my neighborhood. I'm probably the last coffee drinker in America who has to drive out of his way to get to a Starbucks. And yet I keep driving right past the Tully's and five minutes out of my way to find a Starbucks.
There are three reasons.
- Starbucks simply has better coffee. I don't know what Tully's does to mess up their drinks, but probably 75% of the time, a latte from Tully's tastes bitter and burnt. Their consistency seems to have improved over the last several years, but it's a long ways from Starbucks. A latte from Starbucks consistently has exactly the right combination of sweet and bitter.
- Starbucks has at least a few edible pastries that aren't guaranteed to give me diabetes. The Tully's selection consists either of "a doughnut by any other name", or inedible health food.
- Starbucks wants me there. This morning, I tried out Tully's again, because I wanted the free wi-fi. I sat down at one of the tables wearing a long-sleeve shirt, a fleece, and my ski jacket, but the AC was blowing at full blast, and it was so cold I couldn't type. When I asked the barista if they could turn off AC, he simply shrugged his shoulders and said, "Sorry, we don't control the heat."