Tuesday, May 8, 2012

IBTimes is planning for growth

Ann Brocklehurst has posted an interesting email from Jonathan Davis, one of the heads of IBTimes. (And IBTimes, it should be remembered, is one of the organizations closely associated with David Jang, the shadowy founder and effective head of the kinda shady Olivet University, which tried to purchase my alma mater, Bethany University.)

A sample of the email:

Over the next days and weeks we will be morphing our singular operation of the IBTimes newspaper into the IBT Group, multiplying our brand portfolio with the addition of several specialty publications. These changes will allow us to segment our diverse readers to better serve their needs with more refined, focused content, products and services.

This model opens up opportunity to reach readers across a broader spectrum of tastes and interests, and penetrate markets previously inaccessible. More importantly, it will allow the IBTimes newspaper to focus on its core readership of influencers and professionals as our group’s flagship publication.

Of course, there’s nothing wrong with a media company trying to grow. But as I’ve continued to hear unsettling things about David Jang’s organization (I’ve now talked to three people involved with the group), and as the evidence has mounted that they operate with surprisingly lax ethical standards for a Christian organization, it’s worth paying attention to what they’re up to.

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